Nobody wanted to start 2021 with another lengthy lockdown, but unfortunately the challenge of trying to run and market a business from home is one which many are facing. In this episode the Go-Fish look at what problems are faced by businesses in promoting their business with these restrictions, solutions to these issues and [...]
It’s that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in the marketing world and how do you go about doing it? What are the pitfalls of setting an unrealistic target [...]
In the digital age it is often too easy to forget the printed marketing strategies which have been around for a long time, with their successes equally surviving that period. In this episode the team are joined by print and marketing expert Mark Latham of Utopia Design & Marketing to discuss what we mean by print (and by [...]
Do your eyes glaze over when people mention SEO, or do you get overly excited but not quite sure why? Well in this episode the team are joined by SEO expert Jake Powell of Bespoke Search Marketing to discuss the enigma of SEO and providing tips to help maximise your businesses ranking. Here are some of the recommended [...]
With more and more content being available on our screens, we as customers have become more and more discerning about what we watch and why. A fantastic way to get your message across is by video, making it even easier for prospective customers to learn about the benefits of your services or products. In [...]
IT’S CHRISTMAS! (Nobby Holder style shouting of course). Well sort of anyway. For any business where this is your busiest time, the festive furore has certainly begun and so the team have done a special episode to touch on what you can do to make the most of this period, pandemic or no pandemic! [...]
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is to determine why they might. In this episode sales guru, Elaine Atherton, goes through some of the key questions to [...]
In this episode the team are joined by sales expert Leon McCowan of The Sales Dojo to discuss sales techniques And apparently to reopen the war wound of is sales part of marketing or marketing part of sales! If you would like to know more about Leon and how he can help you can contact on social media [...]
With technology continuing to become more readily available to people, both audio and video and the ability to access and use them to promote your business are becoming more commonplace. This week the gang look at some of the more well-known options which are available and discuss the pros and cons of using them [...]
Presentations are a great opportunity to sell your business, whether this is at a seminar, network event or sales pitch to a prospective client. However there are certain ingredients which are essential to ensure you make the right impression. In this episode the team discuss what key factors you need to consider when preparing [...]
