Networking. Love it or loathe it, it’s an important part of growing a business. After all, People buy people right? So putting yourself out there to connect with people and raise the awareness of your brand and what you do is what is needed on a fairly constant basis. Defining every opportunity we get [...]
We keep being told we are reaching the end of the tunnel after an 18 month nightmare for many businesses and perhaps not so much for others, but is that really the case? How are businesses doing now and if they are not at 100%, when might that be likely? In this episode the [...]
Our use of social media has changed dramatically during the pandemic lockdown as people seek company and connection with friends and family, entertainment during the countless hours at home and information when looking to find or buy something online. In fact industry statistic show a huge increase in the time we spend on social [...]
It’s that time of the year everyone! New years resolutions are trotted out by people setting themselves goals for the coming months. The question is, what is a good goal to set yourself in the marketing world and how do you go about doing it? What are the pitfalls of setting an unrealistic target [...]
We all have a hesitancy towards being rejected or knowing why, and yet it is often as important to understand why people might not use our services or buy our goods as it is to determine why they might. In this episode sales guru, Elaine Atherton, goes through some of the key questions to [...]
When we mention the word funnel we don’t mean the kitchen appliance but rather the process used to convert leads into actual customers. In this episode the team look at this concept in more detail and discuss some of the elements that make up these processes. If you would like to get in touch [...]
In difficult times it is often actions that create solutions. This week the team discuss what actions they are taking or would recommend in the current COOVID-19 climate to get businesses up and running again. If you would like to get in touch to ask a question, make a comment or suggest a topic [...]
One of the biggest mistakes people make with their marketing is to use a broad brush approach and assume everybody is interested in everything all of the time. In this episode the team break down some of the key factors you need to consider to make sure your marketing strategy is targeted at the [...]
It is a battle that has been fought over the centuries….Is sales part of the marketing process or is marketing part of the sales process? Which is more important? What should be tackled first? Why can’t we all just get along?!This week our sales and marketing experts do battle to settle once and for all [...]
